The Strategy Kit / For marketing and strategy teams
Guide your team to
a clear strategy.
Work through the real options, choose the path you’re backing and explain why. Three canvases, a full-day workshop guide and slides to help you lead the work.
Your plan has
plenty of activity.
What’s the choice?
The research is done. The deck is growing. Someone asks, “Why this direction?”
Use the research you already have to understand the challenge. Develop viable alternatives, compare what each depends on and choose which to pursue.
See what your team leaves withExplain the choice.
And the reasons.
By the end, you and your team can say: here are the real options we could take, here’s the one we’re backing, and here’s why it fits who we are and what we’re trying to do.
Leave with three completed canvases, a clear strategy paragraph and agreed next steps. Where evidence is missing, record what needs checking before you commit.
Three canvases.
One workshop.
The canvases capture the thinking. The guide, slides and optional Strategy Partner help your team do the work. Explore the blank canvases and completed examples below. Each is included as a printable A3 PDF.
01Context Canvas
Agree the challenge
Understand
Bring together what matters about the market, customers and what your team can deliver. Agree the strategic challenge before deciding how to respond.
Carry into the Strategy CanvasOne strategic challenge, with the evidence behind it.
A3 landscape PDF · 2 pages
02Strategy Canvas
Develop and compare paths
Choose
Develop two or three viable paths, including alternatives a sensible competitor might choose. Compare them, then record your choice, reasoning and trade-offs.
Carry into the Litmus TestYour strategy in one paragraph, using the canvas’s sentence starters.
A3 landscape PDF · 2 pages
03Strategy Litmus Test
Find the gaps
Test · Also available free
Apply three checks to your strategy statement. Find the choices hidden behind the goals, slogans and familiar phrases.
Take into the next stepsA clearer explanation and any choices or assumptions that still need work.
A3 landscape PDF · 2 pages
A full day, with time to think.
The 19-page guide and 48-slide editable PowerPoint follow a 09:00–17:00 workshop for four to eight people. Give the team time to examine the challenge, develop alternatives, compare them and explain a choice. A PDF deck, presenter notes and fonts are included.
Making Strategic Choices · 09:00–12:15
Building and Testing Our Strategy · 13:15–16:30
Planning Our Next Steps · 16:30–17:00
A closer look / Strategy Canvas
Your strategy
in one paragraph.
The sentence starters connect the challenge, the alternatives, your choice and what you’re willing to give up.
The worked example shows what a completed paragraph can look like.
See the completed exampleAbout The Prescription
Strategy you can
talk through.
The Prescription helps teams make strategic choices, explain their reasoning and guide the work together. The kit brings that approach to marketing and strategy workshops, with a fictional pharma example throughout.
Read The Prescription’s original essays for more on the thinking behind the tools.
For your next strategy workshop
Lead your team
through the
strategic choices.
Leave able to explain the real options you could take, the one you’re backing and why it fits who you are and what you’re trying to do.
One-off purchase · USD
Internal Use: US$249 for one leader within your organisation.
Client Use: US$599 for one practitioner working with clients.
Prescription subscribers: US$199 / US$479 during the first 14 days after launch. LinkedIn subscribers are included.
- Three printable strategy tools
- A blank canvas and Dermavia example for each
- A 19-page workshop guide with a full-day agenda and practical prompts
- 48 editable PowerPoint slides, a PDF deck, presenter notes and fonts
- One optional Strategy Partner, with the Litmus Test included
- A Start Here page, clear setup instructions and worked examples
The materials are being reviewed as a complete set. Both licences include the full kit and a 14-day money-back policy, including after download. Final tax presentation, licence terms, support and delivery arrangements will be confirmed before orders open.
The free test is included in the kit. The full kit adds two more canvases, the guide, workshop slides and the Strategy Partner. Use the partner with your own approved AI account; no AI subscription is included.
A few practical questions
Before you begin.
Will this craft the strategy for us?
Your team brings the evidence, judgement and knowledge of the market. The kit helps you work through the challenge, develop credible alternatives and explain your choice. It gives you a way to lead that thinking together.
Can I use it with a remote team?
Yes. Present the PowerPoint or PDF deck and capture the work in your organisation’s approved shared workspace. The canvases are A3 PDFs; editable whiteboard templates are not included.
Can I run this if I’m new to workshops?
The guide explains how to prepare, develop and compare paths, handle common sticking points and capture the outcome. The slides give the team a clear question at each stage, with presenter notes to support you.
How much time should I set aside?
Allow a full day, 09:00–17:00, for four to eight people working on one strategic challenge. That includes an hour for lunch and two 15-minute breaks. Adjust the timings to your team. If you need to check evidence before choosing, split the workshop after developing the paths and return when the findings are ready.
What is included beyond the free test?
The full kit adds the Context Canvas, Strategy Canvas, 19-page workshop guide, 48 editable slides, a PDF deck, presenter notes and fonts. It also includes the optional Strategy Partner, a Start Here page and setup examples.
What does the Strategy Partner help us do?
It helps your team examine the challenge, develop and compare paths, explain a choice and work out the next steps. The Litmus Test is included in the same partner. It asks for information as you need it and helps you decide what to work on next. Your team checks its suggestions and keeps the final record.
How do I set up the Strategy Partner?
Open Start Here in the kit and choose ChatGPT, Claude or Gemini. You’ll see the setup routes available for your tool. For ChatGPT, both the Project route and the desktop workspace skill route are shown upfront. Follow the steps for your route, then send the starting message provided. Keep your research and checked strategy record together as you work.
Do I need a desktop app or an AI subscription?
You can use the ChatGPT Project route in a browser. The ChatGPT workspace skill route needs a compatible desktop workspace. Claude and Gemini have their own setup instructions. Features depend on your account and organisation’s settings. Use your own approved AI account; no subscription is included. Every workshop can run without AI.
When can I buy it, and what are the terms?
Orders are not open yet. The one-off prices are US$249 for Internal Use and US$599 for Client Use. Existing Prescription subscribers can buy for US$199 or US$479 during the first 14 days after launch. Both include a 14-day money-back policy, even after downloading. After a refund, stop using the kit; your own strategy work remains yours. We’ll confirm the launch date, final tax presentation, licence terms, support and delivery arrangements before taking orders.
Will I need to upload confidential work?
No. You can run every workshop with the downloadable files alone. If you use the Strategy Partner, follow your organisation’s policy and use only material approved for that AI service. This site does not collect your strategy or research.
Begin with one sentence from your plan
Does it make
a real choice?
The free Litmus Test gives you three checks to use. See what your strategy statement leaves unresolved.
About the free test Blank canvas + worked example · PDF