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the prescription.

Counterintuitive advice for healthcare brands

Free tool / Strategy

Does your strategy
make a clear choice?

Use the Strategy Litmus Test to find the goals, familiar phrases and unresolved choices in a strategy statement.

A useful first check.

The download includes a blank A3 canvas and a fictional worked example. Use it with a statement from your own plan.

The full Strategy Kit adds the Context Canvas, Strategy Canvas, full-day workshop guide, slides and optional Strategy Partner.

Explore the Strategy Kit →

Get the free PDF

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At launch, you’ll be able to request the PDF by email. Updates about strategy and the kit will be a separate, optional choice.

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