The Prescription

The Prescription brings together writing and practical tools for people working in marketing and strategy.

The articles examine questions about strategic choices, customer experience and how teams make change happen. The toolkits help teams work through those questions together.

Written by Jed Casey

The Prescription began as a publication on LinkedIn. This site brings the articles together in a searchable archive, alongside the tools developed from that work.

LinkedIn remains a place to read and discuss The Prescription. Email will offer another way to keep up with new articles and tools.