@font-face{font-family:Schibsted;src:url('/assets/schibsted-400.ttf') format('truetype');font-weight:400;font-display:swap}
@font-face{font-family:Schibsted;src:url('/assets/schibsted-600.ttf') format('truetype');font-weight:600;font-display:swap}
@font-face{font-family:Schibsted;src:url('/assets/schibsted-800.ttf') format('truetype');font-weight:800;font-display:swap}
:root{--pub-ink:#111;--pub-coral:#ff5e5b;--pub-pale:#ffe9e8;--pub-rule:#d7d5cf;--pub-muted:#5d5c58;--pub-pad:clamp(24px,4.5vw,64px);--pub-width:1408px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body.publication{margin:0;background:#fff;color:var(--pub-ink);font:18px/1.6 Schibsted,Arial,sans-serif}button,input,select{font:inherit}button{cursor:pointer}a{color:inherit;text-underline-offset:5px}a:hover{text-decoration-thickness:2px}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible{outline:3px solid #1556d4;outline-offset:5px}img{max-width:100%;height:auto;display:block}h1,h2,h3,p,figure{margin:0}h1,h2,h3{line-height:1.08;letter-spacing:-.04em;text-wrap:balance}h1{font-size:clamp(40px,4.3vw,62px);font-weight:800}h2{font-size:clamp(30px,3vw,40px);font-weight:800}h3{font-size:27px;font-weight:600}p+p{margin-top:20px}[hidden]{display:none!important}
.pub-wrap{width:100%;max-width:var(--pub-width);margin:auto;padding-inline:var(--pub-pad)}.pub-skip{position:absolute;left:20px;top:-100px;background:#fff;color:#111;padding:12px;z-index:10}.pub-skip:focus{top:10px}.pub-preview{background:#111;color:white;font-size:11px;line-height:1.5;padding:7px max(var(--pub-pad),calc((100vw - 1280px)/2));display:flex;justify-content:space-between;gap:20px}.pub-preview span{color:#d2d0ca}.pub-header{display:flex;align-items:center;justify-content:space-between;gap:28px;max-width:var(--pub-width);margin:auto;padding:24px var(--pub-pad);min-height:98px}.pub-brand{font-weight:800;font-size:30px;letter-spacing:-.065em;text-decoration:none;white-space:nowrap;line-height:1.1}.pub-navigation{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:600}.pub-navigation a{text-decoration:none}.pub-navigation a[aria-current=page],.pub-navigation a:hover{text-decoration:underline;text-decoration-thickness:2px}.pub-subscribe{padding:10px 15px;border:1px solid #111;display:flex;gap:18px;align-items:center}.pub-subscribe:hover{background:#111;color:#fff}.pub-menu-toggle{display:none;background:transparent;border:1px solid #111;padding:9px 12px;font-size:14px;gap:15px;align-items:center}
.pub-eyebrow{font-size:12px;letter-spacing:.1em;line-height:1.5;text-transform:uppercase;font-weight:600;margin-bottom:20px}.pub-meta{display:block;font-size:12px;letter-spacing:.035em;line-height:1.5;color:var(--pub-muted)}.pub-link{font-size:15px;font-weight:600;display:inline-flex;align-items:center;gap:25px;text-decoration:none;border-bottom:1px solid;padding-bottom:7px;line-height:1.45}.pub-link:hover{color:#912c29}.pub-button{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;padding:17px 22px;min-height:55px;background:#111;color:white;text-decoration:none;font-size:15px;font-weight:600;border:1px solid #111;line-height:1.4}.pub-button:hover{background:#333}.pub-story-link{text-decoration:none}.pub-story-link:hover h1,.pub-story-link:hover h2,.pub-story-link:hover h3{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:6px}
/* Compact statement, then immediate access to the writing. */
.pub-home-hero{background:var(--pub-coral)}.pub-home-intro{display:grid;grid-template-columns:2.1fr 1fr;align-items:end;gap:72px;padding-block:40px 44px}.pub-home-intro h1{max-width:22ch}.pub-home-intro>p{font-size:17px;line-height:1.55;max-width:310px;padding-bottom:4px}.pub-feature-section{padding-top:44px;padding-bottom:44px}.pub-feature-story{display:grid;grid-template-columns:1.15fr 1fr;gap:52px;align-items:center}.pub-feature-image,.pub-reading-image,.pub-archive-image{display:block;background:#f5f3ee;overflow:hidden}.pub-feature-image img,.pub-reading-image img,.pub-archive-image img{width:100%;aspect-ratio:3/2;object-fit:contain}.pub-feature-copy{padding:8px 0}.pub-feature-copy .pub-eyebrow{margin-bottom:16px}.pub-feature-copy .pub-meta{margin-bottom:14px}.pub-feature-copy :is(h1,h2){font-size:clamp(32px,3vw,43px);line-height:1.09;max-width:20ch}.pub-feature-copy>p:not(.pub-eyebrow){font-size:17px;line-height:1.65;color:#4d4b47;max-width:480px;margin:22px 0 25px}.pub-topic-paths{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.pub-topic-paths>a{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #111;padding-block:21px 26px;text-decoration:none}.pub-topic-paths strong{font-size:20px;line-height:1.25;font-weight:600;display:block;margin-bottom:8px;letter-spacing:-.025em}.pub-topic-paths>a>span>span{display:block;font-size:14px;line-height:1.5;color:var(--pub-muted);max-width:28ch}.pub-topic-paths>a>span:last-child{font-size:23px;line-height:1}.pub-topic-paths>a:hover strong{text-decoration:underline;text-underline-offset:4px}
.pub-section{padding-top:72px;padding-bottom:80px}.pub-section-head{display:flex;justify-content:space-between;align-items:baseline;gap:25px;margin-bottom:32px}.pub-section-head .pub-eyebrow{margin:0 0 12px}.pub-reading-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px}.pub-reading-card .pub-meta{margin:22px 0 12px}.pub-reading-card h3{font-size:26px;line-height:1.19;font-weight:600;letter-spacing:-.03em;text-wrap:pretty}.pub-kit-band{background:#f3f2ed}.pub-kit-feature{display:grid;grid-template-columns:1.15fr 1fr;gap:64px;align-items:center}.pub-kit-image{background:var(--pub-coral)}.pub-kit-image img{width:100%;aspect-ratio:3/2;object-fit:contain}.pub-kit-copy h2{margin-bottom:23px;font-size:46px}.pub-kit-copy>p:not(.pub-eyebrow){max-width:490px;font-size:18px;line-height:1.65;color:#494743;margin-bottom:28px}.pub-kit-copy .pub-meta{margin-top:17px}.pub-newsletter{display:grid;grid-template-columns:1.15fr 1fr;gap:64px;align-items:start;padding-top:6px}.pub-newsletter h2{max-width:17ch;font-size:42px}.pub-newsletter p{max-width:470px;margin-bottom:22px}.pub-newsletter .pub-meta{margin-top:20px}
.pub-page-heading{padding-top:52px;padding-bottom:46px}.pub-page-heading h1{max-width:18ch}.pub-page-heading>p:not(.pub-eyebrow){max-width:640px;margin-top:22px;font-size:19px;color:#484743}.pub-archive-controls{border-top:1px solid #111;padding-top:28px;display:grid;grid-template-columns:minmax(200px,420px) 1fr;gap:35px;align-items:end}.pub-search-label{font-size:13px;font-weight:600;display:block;margin-bottom:9px}.pub-search-input{width:100%;height:54px;padding:12px 15px;border:1px solid #777;border-radius:0;background:white;color:#111;-webkit-appearance:none}.pub-topic-list{display:flex;gap:9px;flex-wrap:wrap}.pub-topic{background:white;border:1px solid var(--pub-rule);padding:10px 14px;font-size:13px;min-height:44px;line-height:1.4;border-radius:0}.pub-topic[aria-pressed=true]{background:#111;border-color:#111;color:white}.pub-topic:hover{border-color:#111}.pub-result-head{display:flex;justify-content:space-between;gap:20px;align-items:center;margin:32px 0 16px;font-size:13px;color:var(--pub-muted)}.pub-reset{border:0;border-bottom:1px solid;background:transparent;padding:0 0 3px;color:#111;font-size:13px;min-height:34px}.pub-results{border-top:1px solid var(--pub-rule)}.pub-article-row{display:grid;grid-template-columns:240px 1fr 28px;gap:32px;padding:32px 0;border-bottom:1px solid var(--pub-rule);text-decoration:none;align-items:start}.pub-archive-copy .pub-meta{margin-bottom:12px}.pub-article-row h2{font-size:29px;font-weight:600;line-height:1.17;max-width:33ch;text-wrap:pretty}.pub-article-row p{font-size:16px;line-height:1.6;color:#55534f;max-width:710px;margin-top:14px}.pub-article-row:hover h2{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:6px}.pub-row-arrow{font-size:26px;line-height:1.2;text-align:right}.pub-empty{padding:46px 0 70px;max-width:620px}.pub-empty h2{font-size:30px;margin-bottom:16px}.pub-empty .pub-reset{margin-top:22px}.pub-content{max-width:760px;padding-top:20px;padding-bottom:90px}.pub-content h2{font-size:32px;margin:44px 0 20px}.pub-content p{font-size:19px;line-height:1.7}.pub-content .pub-link{margin-top:27px}.pub-notice{background:var(--pub-pale);border-left:3px solid var(--pub-coral);padding:24px 28px;margin:32px 0}.pub-notice h2{font-size:24px;margin:0 0 12px}.pub-notice p{font-size:17px}.pub-toolkit-list{border-top:1px solid #111;padding-top:40px}.pub-future{margin-top:60px;padding:32px 0 0;border-top:1px solid var(--pub-rule);max-width:760px}.pub-future h2{font-size:28px;margin:13px 0 17px}.pub-future p{font-size:17px;color:#55534f}
.pub-footer{max-width:var(--pub-width);margin:auto;padding:45px var(--pub-pad) 28px;border-top:1px solid #111;display:grid;grid-template-columns:1fr 1fr;gap:30px 60px}.pub-footer>div p{font-size:14px;color:var(--pub-muted);margin-top:15px}.pub-footer nav{display:grid;grid-template-columns:1fr 1fr;gap:12px 25px;font-size:13px;align-content:start}.pub-footer nav a{text-decoration:none}.pub-footer nav a:hover{text-decoration:underline}.pub-copyright{grid-column:1/-1;font-size:11px;color:var(--pub-muted);margin-top:15px}
/* Reading pages share one 760px measure; covers get room without cropping. */
.pub-article-header{max-width:888px;margin:0 auto;padding:52px var(--pub-pad) 38px}.pub-article-header h1{font-size:clamp(36px,4vw,52px);line-height:1.1;margin:20px 0 25px;text-wrap:pretty}.pub-article-header .pub-meta{margin-bottom:20px}.pub-article-deck{font-size:21px;line-height:1.55;color:#55534f}.pub-article-cover{max-width:1016px;margin:0 auto 42px;padding:0 var(--pub-pad)}.pub-article-cover img{width:100%;aspect-ratio:3/2;object-fit:contain;background:#f5f3ee}.pub-article-body{width:calc(100% - var(--pub-pad)*2);max-width:760px;margin:0 auto;padding:0 0 72px;font-size:19px;line-height:1.75;overflow-wrap:break-word}.pub-article-body h2{font-size:32px;line-height:1.2;margin:42px 0 20px}.pub-article-body h3{font-size:26px;line-height:1.3;margin:30px 0 15px}.pub-article-body p{margin-bottom:23px}.pub-article-body ul,.pub-article-body ol{padding-left:25px}.pub-article-body li{margin-bottom:12px}.pub-article-body li::marker{color:#bd3734}.pub-article-body blockquote{margin:35px 0;padding:0 0 0 24px;border-left:3px solid var(--pub-coral);font-size:24px;line-height:1.5}.pub-article-body img{width:auto;max-height:620px;margin:30px auto;object-fit:contain}.pub-article-body figcaption{font-size:13px;color:var(--pub-muted);margin-top:-18px;margin-bottom:30px}.pub-article-end{border-top:1px solid var(--pub-rule);padding-top:30px;margin-top:45px}.pub-article-end h2{font-size:30px}.pub-article-end p{font-size:17px}.pub-original-link{font-size:13px;color:var(--pub-muted)}
@media(min-width:901px){.pub-navigation{display:flex!important}}
@media(max-width:1050px){.pub-navigation{gap:19px}.pub-brand{font-size:27px}.pub-home-intro{gap:40px;grid-template-columns:2fr 1fr}.pub-home-intro h1{font-size:52px}.pub-feature-story{gap:36px}.pub-feature-copy :is(h1,h2){font-size:36px}.pub-feature-copy>p:not(.pub-eyebrow){font-size:16px}.pub-kit-feature,.pub-newsletter{gap:40px}.pub-archive-controls{grid-template-columns:1fr}.pub-article-row{grid-template-columns:200px 1fr 25px;gap:26px}}
@media(max-width:900px){.pub-header{position:relative;flex-wrap:wrap;min-height:86px;padding-block:20px}.pub-menu-toggle{display:flex}.pub-navigation{flex-basis:100%;flex-direction:column;align-items:stretch;gap:0;padding-top:15px}.js .pub-navigation{display:none}.js .pub-navigation.is-open{display:flex}.pub-navigation>a{padding:14px 0;border-top:1px solid var(--pub-rule)}.pub-navigation .pub-subscribe{padding:13px 15px;margin-top:10px}.pub-home-intro{grid-template-columns:1fr;gap:22px;padding-block:34px}.pub-home-intro h1{max-width:22ch}.pub-home-intro>p{max-width:540px;font-size:18px}.pub-feature-story{gap:28px}.pub-feature-copy :is(h1,h2){font-size:31px}.pub-feature-copy .pub-eyebrow{margin-bottom:12px}.pub-feature-copy .pub-meta{font-size:11px}.pub-feature-copy>p:not(.pub-eyebrow){margin:16px 0 20px}.pub-reading-grid{gap:24px}.pub-reading-card h3{font-size:23px}.pub-reading-card .pub-meta{font-size:11px}.pub-kit-copy h2{font-size:36px}.pub-kit-copy>p:not(.pub-eyebrow){font-size:17px}.pub-topic-paths{gap:22px}.pub-newsletter h2{font-size:36px}.pub-article-row{grid-template-columns:180px 1fr 25px;gap:23px}.pub-article-row h2{font-size:26px}}
@media(max-width:650px){body.publication{font-size:17px}.pub-preview{font-size:10px;gap:15px}.pub-preview span{max-width:190px;text-align:right}.pub-brand{font-size:27px}.pub-header{gap:15px}.pub-home-intro{padding-block:30px 32px;gap:20px}.pub-home-intro h1{font-size:40px;line-height:1.08;max-width:19ch}.pub-home-intro>p{font-size:16px;line-height:1.55;max-width:33ch}.pub-feature-section{padding-top:28px;padding-bottom:36px}.pub-feature-story{grid-template-columns:1fr;gap:25px}.pub-feature-copy{padding:0}.pub-feature-copy :is(h1,h2){font-size:32px;max-width:23ch}.pub-feature-copy>p:not(.pub-eyebrow){font-size:16px;margin-block:18px 21px}.pub-feature-copy .pub-eyebrow{font-size:11px;margin-bottom:12px}.pub-feature-copy .pub-meta{font-size:12px;margin-bottom:12px}.pub-topic-paths{display:block}.pub-topic-paths>a{padding-block:19px}.pub-topic-paths strong{font-size:21px;margin-bottom:5px}.pub-topic-paths>a>span>span{max-width:none;font-size:14px}.pub-section{padding-block:44px 52px}.pub-section-head{align-items:start;gap:20px;margin-bottom:27px}.pub-section-head h2{font-size:28px}.pub-section-head .pub-link{font-size:13px;gap:8px;white-space:nowrap;margin-top:5px}.pub-reading-grid{grid-template-columns:1fr;gap:36px}.pub-reading-card .pub-meta{font-size:12px;margin:18px 0 10px}.pub-reading-card h3{font-size:27px;max-width:26ch}.pub-kit-feature{grid-template-columns:1fr;gap:30px}.pub-kit-copy h2{font-size:38px}.pub-kit-copy .pub-eyebrow{margin-bottom:15px}.pub-newsletter{grid-template-columns:1fr;gap:23px}.pub-newsletter h2{font-size:34px;max-width:18ch}.pub-newsletter p{font-size:17px}.pub-page-heading{padding-top:34px;padding-bottom:32px}.pub-page-heading h1{font-size:42px}.pub-page-heading>p:not(.pub-eyebrow){font-size:18px;margin-top:20px}.pub-archive-controls{gap:22px;padding-top:23px}.pub-topic-list{gap:8px}.pub-topic{padding:9px 11px}.pub-article-row{grid-template-columns:104px 1fr;gap:18px;padding:25px 0}.pub-article-row h2{font-size:23px;line-height:1.2}.pub-article-row p{display:none}.pub-archive-copy .pub-meta{font-size:11px;margin-bottom:9px}.pub-row-arrow{display:none}.pub-footer{grid-template-columns:1fr;gap:30px;padding-top:35px}.pub-footer nav{gap:15px}.pub-copyright{margin:0}.pub-content{padding-bottom:58px}.pub-content p{font-size:18px}.pub-content h2{font-size:29px}.pub-notice{padding:22px;margin:26px 0}.pub-notice p{font-size:16px}.pub-future{margin-top:40px}.pub-article-header{padding-top:34px;padding-bottom:28px}.pub-article-header h1{font-size:36px}.pub-article-deck{font-size:19px}.pub-article-cover{margin-bottom:30px}.pub-article-body{font-size:18px;line-height:1.75}.pub-article-body h2{font-size:29px}.pub-article-body h3{font-size:25px}.pub-article-body blockquote{font-size:22px}.pub-article-body p{margin-bottom:20px}}
@media(max-width:360px){.pub-brand{font-size:23px}.pub-menu-toggle{padding:8px 10px;font-size:13px;gap:10px}.pub-header{gap:10px}.pub-home-intro h1{font-size:36px}.pub-page-heading h1{font-size:38px}.pub-article-header h1{font-size:34px}.pub-article-row{grid-template-columns:88px 1fr;gap:15px}.pub-article-row h2{font-size:21px}.pub-section-head{flex-wrap:wrap;gap:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}@media print{.pub-preview,.pub-header,.pub-footer,.pub-menu-toggle{display:none}.pub-article-body{max-width:none;font-size:12pt}.pub-article-header h1{font-size:28pt}a{text-decoration:none;color:#111}}
/* Authored article figures redrawn as selectable, responsive text. */
.pub-article-body .prx-figure{margin:38px 0;padding:32px;background:#f5f4f0;border-top:4px solid var(--pub-coral);line-height:1.45}.prx-figure-title{font-size:25px;font-weight:800;letter-spacing:-.03em;line-height:1.18;margin-bottom:28px}.pub-article-body .prx-figure-caption{font-size:10px;letter-spacing:.04em;color:#60605b;margin:27px 0 0!important}.pub-article-body .prx-figure h3{font-size:21px;line-height:1.2;margin:0 0 16px;letter-spacing:-.025em}.pub-article-body .prx-figure p{font-size:15px;line-height:1.5;margin:0}.prx-cx-route+.prx-cx-route{margin-top:26px;border-top:1px solid #bbb;padding-top:25px}.prx-cx-route h3{display:flex;justify-content:space-between;align-items:center;gap:15px}.prx-cx-route h3 span{font-size:11px;font-weight:400;letter-spacing:0}.prx-cx-outcomes h3 span{color:#111;background:var(--pub-coral);padding:4px 7px}.pub-article-body .prx-figure-steps{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:0;padding:0}.pub-article-body .prx-figure-steps li{position:relative;margin:0;padding-right:10px}.pub-article-body .prx-figure-steps li+li{border-left:1px solid #ccc;padding-left:18px}.prx-figure-label{display:block;font-size:10px!important;font-weight:600;letter-spacing:.055em;text-transform:uppercase;line-height:1.5;margin-bottom:9px!important}.prx-cx-outcomes .prx-figure-steps{counter-reset:cx}.prx-cx-outcomes .prx-figure-label:before{counter-increment:cx;content:counter(cx) ' / ';color:#9e2926}.pub-article-body .prx-fidelity{list-style:none;margin:0;padding:0;counter-reset:level}.pub-article-body .prx-fidelity li{position:relative;counter-increment:level;background:white;padding:20px 22px 20px 60px;font-size:20px;line-height:1.35;font-weight:600;margin:0;border:1px solid var(--pub-rule)}.pub-article-body .prx-fidelity li:before{content:counter(level);position:absolute;left:22px;top:20px;color:#a12d2a}.pub-article-body .prx-fidelity li+li{margin-top:32px}.pub-article-body .prx-fidelity li+li:after{content:'↓';position:absolute;top:-31px;left:24px;color:#a12d2a;font-weight:400}.prx-strategy-pair{display:grid;grid-template-columns:1fr 1fr;gap:25px}.prx-strategy-pair section+section{padding-left:25px;border-left:1px solid #bbb}.prx-figure-outcome{margin-top:28px;border-top:1px solid #bbb;padding:25px 20px;background:var(--pub-coral);text-align:center;font-size:25px;line-height:1.2;font-weight:800;letter-spacing:-.025em}.pub-article-body .prx-marketing-quote{background:var(--pub-coral);border:0;padding:36px}.pub-article-body .prx-marketing-quote blockquote{border:0;padding:0;margin:0}.pub-article-body .prx-marketing-quote blockquote p{font-size:26px;font-weight:600;line-height:1.35;letter-spacing:-.025em}.pub-article-body .prx-marketing-quote blockquote p+p{margin-top:25px}.prx-marketing-quote u{text-decoration-thickness:1px;text-underline-offset:5px}.pub-article-body .prx-marketing-quote .prx-figure-caption{color:#222}.pub-article-body .prx-market-definition{background:#111;color:#fff;border-color:var(--pub-coral)}.prx-market-definition dl{margin:0}.prx-market-definition dt{font-size:13px;text-transform:uppercase;letter-spacing:.07em;color:var(--pub-coral);margin-bottom:20px;font-weight:600}.prx-market-definition dd{margin:0;font-size:31px;font-weight:600;letter-spacing:-.03em;line-height:1.3}.pub-article-body .prx-market-definition .prx-figure-caption{color:#c9c9c5}.prx-evolution{border-collapse:collapse;width:100%;font-size:16px;table-layout:fixed}.prx-evolution th{text-align:left;font-size:11px;text-transform:uppercase;letter-spacing:.06em;padding:0 14px 12px 0;border-bottom:1px solid #111}.prx-evolution td{vertical-align:top;padding:15px 24px 15px 0;border-bottom:1px solid #ccc;font-size:16px;line-height:1.45}.prx-evolution td+td{position:relative;padding-left:22px;padding-right:0;font-weight:600}.prx-evolution td+td:before{content:'→';position:absolute;left:-8px;color:#b32d29}.prx-curve{width:100%;display:block;height:auto;overflow:visible}.prx-curve text{font-family:Schibsted,Arial,sans-serif;font-size:19px;fill:#111;font-weight:600}.prx-curve .prx-curve-note{font-size:16px;font-weight:400}
@media(max-width:600px){.pub-article-body .prx-figure{padding:22px 20px;margin:30px 0}.prx-figure-title{font-size:24px;margin-bottom:24px}.pub-article-body .prx-figure-steps{grid-template-columns:1fr;gap:0}.pub-article-body .prx-figure-steps li{padding:0 0 16px}.pub-article-body .prx-figure-steps li+li{border-left:0;border-top:1px solid #d0cfc9;padding:16px 0}.pub-article-body .prx-figure-steps li:last-child{padding-bottom:0}.prx-cx-route h3{align-items:start;flex-direction:column;gap:10px}.pub-article-body .prx-figure p{font-size:16px}.pub-article-body .prx-fidelity li{font-size:18px;padding:17px 16px 17px 45px}.pub-article-body .prx-fidelity li:before{left:17px;top:17px}.pub-article-body .prx-fidelity li+li:after{left:19px}.prx-strategy-pair{grid-template-columns:1fr;gap:25px}.prx-strategy-pair section+section{padding:24px 0 0;border-left:0;border-top:1px solid #bbb}.prx-figure-outcome{font-size:24px;padding:21px 12px}.pub-article-body .prx-marketing-quote blockquote p{font-size:23px}.prx-market-definition dd{font-size:27px}.prx-evolution td{font-size:14px;padding:13px 18px 13px 0;overflow-wrap:anywhere}.prx-evolution td+td{padding-left:15px}.prx-evolution td+td:before{left:-7px}.prx-curve text{font-size:23px}.prx-curve .prx-curve-note{font-size:19px}.prx-curve-figure .prx-figure-title{font-size:23px}}
.pub-entry-section{padding-top:20px}.pub-entry-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start}.pub-entry-copy h2{font-size:37px;margin-bottom:24px}.pub-entry-copy p{font-size:18px;line-height:1.65}.pub-entry-copy .pub-link,.pub-entry-notice .pub-link{margin-top:24px}.pub-entry-notice{margin-top:0}.pub-entry-notice p+p{margin-top:18px}@media(max-width:700px){.pub-entry-grid{grid-template-columns:1fr;gap:32px}.pub-entry-copy h2{font-size:32px}.pub-entry-copy p{font-size:17px}.pub-entry-section{padding-top:5px}}
@media(max-width:600px){.prx-curve text{font-size:32px}.prx-curve .prx-curve-note{font-size:29px}}

.pub-article-header h1{overflow-wrap:anywhere}

/* Give phone readers the article title before its illustration. */
@media(max-width:700px){.pub-home-intro{padding-block:28px 30px;gap:20px}.pub-home-intro h1{font-size:36px;line-height:1.08}.pub-home-intro>p{font-size:16px}.pub-feature-story{display:flex;flex-direction:column;align-items:stretch;gap:0}.pub-feature-copy{display:contents}.pub-feature-copy .pub-eyebrow{order:0;margin:0 0 12px}.pub-feature-copy .pub-meta{order:1;margin:0 0 13px}.pub-feature-copy .pub-story-link{order:2}.pub-feature-image{order:3;margin-top:22px}.pub-feature-copy>p:not(.pub-eyebrow){order:4;margin:20px 0}.pub-feature-copy>.pub-link{order:5;align-self:flex-start}}

/* Publication positioning belongs to the masthead; the lead story opens the page. */
.pub-identity{flex:0 1 360px;min-width:0}.pub-positioning{font-size:14px;line-height:1.4;letter-spacing:0;margin-top:9px;max-width:360px;color:#41413d}.pub-navigation{flex-shrink:0}.pub-header{border-bottom:1px solid var(--pub-rule)}
@media(max-width:900px){.pub-identity{flex:1}.pub-menu-toggle{flex-shrink:0;align-self:flex-start}.pub-positioning{max-width:330px}}
@media(max-width:650px){.pub-positioning{font-size:14px;max-width:250px;margin-top:8px}.pub-header{align-items:flex-start}}

.pub-brand-dot{color:var(--pub-coral)}

/* Editorial reading rhythm. Keep the Prescription type and coral identity. */
.publication-home .pub-feature-copy :is(h1,h2){font-weight:600;letter-spacing:-.025em;line-height:1.16;max-width:23ch}
.publication-home .pub-feature-copy>p:not(.pub-eyebrow){line-height:1.6;max-width:44ch}
.publication-home .pub-section-head h2{font-size:28px;font-weight:600;letter-spacing:-.02em;line-height:1.25}
.publication-home .pub-reading-card h3{letter-spacing:-.015em;line-height:1.25}
.publication-home .pub-kit-copy h2{font-size:40px;font-weight:600;letter-spacing:-.025em;line-height:1.15}
.publication-home .pub-newsletter h2{font-size:34px;font-weight:600;letter-spacing:-.025em;line-height:1.2}
.article-page{--pub-reading-width:660px}
.article-page .pub-article-header{width:calc(100% - var(--pub-pad)*2);max-width:var(--pub-reading-width);padding:48px 0 34px}
.article-page .pub-article-header h1{font-size:44px;line-height:1.15;font-weight:600;letter-spacing:-.025em;margin:24px 0;overflow-wrap:normal}
.article-page .pub-article-body{max-width:var(--pub-reading-width);font-size:19px;line-height:1.7}
.article-page .pub-article-body>h2{font-size:30px;font-weight:600;letter-spacing:-.015em;line-height:1.25;margin:44px 0 18px;text-wrap:pretty}
.article-page .pub-article-body>h3{font-size:24px;font-weight:600;letter-spacing:-.01em;line-height:1.3;text-wrap:pretty}
.article-page .pub-article-body>p{margin:0 0 24px;text-wrap:pretty}
.article-page .pub-article-cover{width:calc(100% - var(--pub-pad)*2);max-width:860px;padding:0;margin:0 auto 40px}
.article-page .pub-article-end h2{font-size:26px;font-weight:600;letter-spacing:-.015em;line-height:1.25}
/* Diagrams can use a wider measure without lengthening prose lines. */
@media(min-width:901px){.article-page .pub-article-body>.prx-figure,.article-page .pub-article-body>figure{width:min(860px,calc(100vw - var(--pub-pad)*2));margin-left:calc((660px - min(860px,100vw - var(--pub-pad)*2))/2);margin-right:0}}
@media(max-width:700px){.article-page .pub-article-header{padding-top:34px;padding-bottom:28px}.article-page .pub-article-header h1{font-size:34px;line-height:1.18;letter-spacing:-.025em}.article-page .pub-article-body{font-size:18px;line-height:1.75}.article-page .pub-article-body>h2{font-size:26px;line-height:1.3;margin-top:36px}.article-page .pub-article-body>h3{font-size:23px}.article-page .pub-article-body>p{margin-bottom:22px}.article-page .pub-article-cover{margin-bottom:30px}.publication-home .pub-section-head h2{font-size:25px}.publication-home .pub-kit-copy h2{font-size:34px}.publication-home .pub-newsletter h2{font-size:30px}}
@media(max-width:360px){.article-page .pub-article-header h1{font-size:31px}.publication-home .pub-feature-copy :is(h1,h2){font-size:30px}}
@media print{.article-page .pub-article-header,.article-page .pub-article-body{width:100%;max-width:none}.article-page .pub-article-body{font-size:12pt}.article-page .pub-article-header h1{font-size:28pt}}